Client: Berocca (Bayer)
Agency: LolaMullenLowe
Category: PHARMA Graphic / Campaign

Date: 2023

Conceptualization of Berocca's new global positioning. "Hack the lag" is the claim used to bring the brand closer to a younger target. Development of campaign key visuals and TV spots for Australia.

_{︎ ︎ hellolempicka@gmail.com ︎ ︎ @maria.lempicka ︎ Associate Creative Director (ART) ︎ ︎ hellolempicka@gmail.com ︎ © ︎ ︎ Associate Creative Director (ART) ︎ ︎ @maria.lempicka @maria.lempicka ︎ © ︎ ︎ Associate Creative Director (ART)}

María Lempicka

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Conceptualization of Berocca's new global positioning. "Hack the lag" is the claim used to bring the brand closer to a younger target. Development of campaign key visuals and TV spots for Australia.