![](https://freight.cargo.site/t/original/i/97e7d1f4a28f9c4fb7faaf5688066ae1e1c57b53c2ef36ed0811958a8f7a6db9/a4.png)
Client: Berocca (Bayer)
Agency: LolaMullenLowe
Category: PHARMA Graphic / Campaign
Agency: LolaMullenLowe
Category: PHARMA Graphic / Campaign
Date: 2023
Conceptualization of Berocca's new global positioning. "Hack the lag" is the claim used to bring the brand closer to a younger target. Development of campaign key visuals and TV spots for Australia.
![](https://freight.cargo.site/t/original/i/89a459962cfcc4b1997a2faea7ef274ffcb06142f6091fc18f081cabc491513e/Mesa-de-trabajo-1-copia-12.png)
![](https://freight.cargo.site/t/original/i/7b5357bbe57e61e449bdb6cc93dc272f937d714b2e603e8b7d1f2945113e29b1/Mesa-de-trabajo-1-copia-10.png)
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![](https://freight.cargo.site/t/original/i/8464b48c13e6aa9e2e2d394cfc0ad064788f24994e97c2e0f8e0ae6730e364a1/Mesa-de-trabajo-1-copia-13.png)
![](https://freight.cargo.site/t/original/i/5b84d62366f2aee4953b6ddf045caa2408bdf7acaef31763553dc1f875d31ba0/Mesa-de-trabajo-1-copia-14.png)
![](https://freight.cargo.site/t/original/i/aeaf4c7bbc213bbbcaabad252aba2c8fa8a4b7c1be8c38930bbc00c3650545ff/Mesa-de-trabajo-1-copia-2.png)
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![](https://freight.cargo.site/t/original/i/2a234de98a0806155e24f111afb27bc65f85d516bec2072ce002b2c5131b3cde/Captura-de-Pantalla-2023-05-22-a-las-12.46.59.png)
![](https://freight.cargo.site/t/original/i/ec8089aef1899f2d050f26f80b3be24b9d0d70732f0fd187ad7fac0b3aafc434/Captura-de-Pantalla-2023-05-22-a-las-12.49.15.png)
![](https://freight.cargo.site/t/original/i/9afca235cfa77703362bbacb60dd69339a56840479f6e26929656863861abd9c/Captura-de-Pantalla-2023-05-22-a-las-12.48.22.png)
![](https://freight.cargo.site/t/original/i/315761ca750359339eb454371ecb1e55d43580e01bdf7455e571c40168ec669f/Captura-de-Pantalla-2023-05-22-a-las-12.51.27.png)