Client: Cerveza Victoria / AB InBev
Agency: Wieden + Keneddy
Production: The Youth
Animation: Colossal

Category: Film
Year: 2025

AWARDS 2026:

Gold Cannes Lions - Entertainment
Bronce Cannes Lions - Film Craft
Bronze Cannes Lions - Film

Wood Pencil D&AD - Animation

Bronze Clio Awards - Film Craft Animation
Bronze Clio Awards - Film
Bronze Clio Awards - Branded Entertainment & Content

Gold The One Show - Branded Entertainment: Craft
Silver The One Show - Moving Image Craft & Poduction
Merit The One Show - Craft & Ilustration
Merit The One Show - Long Form Video
Merit The One Show - Craft & Storytelling

Gold The Americas Shots Awards - Animation
Silver The Americas Shots Awards - Concept
Bronze The Americas Shots Awards - Direction

Tribeca, 2026 - Selection Film

Grand Prix Ciclope Latam - 2026
Gold Ciclope Latam - Animation
Gold Ciclope Latam - Direction

As Day of the Dead traditions in Mexico evolved to include pets in family ofrendas, Cerveza Victoria, one of the most culturally relevant brands in Mexico, reimagined the legend of the Xoloitzcuintli.
In Aztec mythology, this ancient dog guided souls to Mictlan, the afterlife. The result was a contemporary story about love beyond death and the first fully handcrafted animated film ever created by a beer brand.

Case Study
Research: Xoloitzcuintli in Mexican Muralism.

Character Development: Rogelio
360° Exploration
Age / Movement / Proportions

Inspired by the ancient legend of the Xolo, the film was built around the visual language of Mexican muralism, drawing from artists such as David Alfaro Siqueiros and Rufino Tamayo.

Character Development: Jorge
360° Exploration
Age / Movement / Stroke / Costume Design

Every brushstroke, texture, and composition was handcrafted to evoke this artistic tradition, while the protagonists were designed as familiar figures rooted in everyday Mexican life.

Selection of Hand-Painted Backgrounds

Colour Study:

More than 2,500 oil paintings were created through a hybrid analog-digital process, preserving the imperfections of handmade craft.

Animation Process:

From the earliest stages of traditional 2D digital animation, the entire film was crafted frame by frame

Crafting Mexican Food:

To extend the cinematic universe
beyond the film, the campaign's key visuals
took the form of classic movie posters.

A snapshot of what operating at the intersection of culture and brands looks like:

María Lempicka

Work

About

LMPCK

WORK

ABOUT

Inspired by the ancient legend of the Xolo, the film was built around the visual language of Mexican muralism, drawing from artists such as David Alfaro Siqueiros and Rufino Tamayo.

Every brushstroke, texture, and composition was handcrafted to evoke this artistic tradition, while the protagonists were designed as familiar figures rooted in everyday Mexican life.

More than 2,500 oil paintings were created through a hybrid analog-digital process, preserving the imperfections of handmade craft.

From the earliest stages of traditional 2D digital animation, the entire film was crafted frame by frame

To extend the cinematic universe
beyond the film, the campaign's key visuals
took the form of classic movie posters.

María Lempicka

Work

About

LMPCK

WORK

ABOUT

Inspired by the ancient legend of the Xolo, the film was built around the visual language of Mexican muralism, drawing from artists such as David Alfaro Siqueiros and Rufino Tamayo.

Every brushstroke, texture, and composition was handcrafted to evoke this artistic tradition, while the protagonists were designed as familiar figures rooted in everyday Mexican life.

More than 2,500 oil paintings were created through a hybrid analog-digital process, preserving the imperfections of handmade craft.

From the earliest stages of traditional 2D digital animation, the entire film was crafted frame by frame

To extend the cinematic universebeyond the film, the campaign's key visuals took the form of classic movie posters.

To extend the cinematic universe
beyond the film, the campaign's key visuals
took the form of classic movie posters.